Show more than just the finished dishes. The content needed to capture the story behind the food while also creating a visual connection between the brand, its menu, and the people enjoying it.
01Behind the frame
Creative premise
A two-part photography project for Chipz London, capturing the brand from the kitchen to the final experience. The first shoot focused on the making of the food and the process behind it, while the second brought the brand to life through lifestyle imagery with models.
The project was split into two shoots. The first took place in the kitchen, documenting the preparation process from ingredients and cooking to the details behind each dish. The second shifted to a lifestyle setting with models, combining food, people, and atmosphere to create a relatable and energetic side of the brand.
Two complementary sets of visuals showcase Chipz London from both sides-the craft behind the food and the experience around it-giving the brand a versatile content library for its digital presence.
02THE WAY I SEE IT
BEFORE THE FINAL FRAME
Every frame.
A purpose of its own.
03THE EYE / PHOTO
180 WORDS WORTH FRAMES
Gesture, composition, and light carry the story. From the cinematic blur of a perfect 180-degree shutter to the razor-sharp sweet spot of f/8.
Frame / 01Chipz London Frame / 02Chipz London Frame / 03Chipz London Frame / 04Chipz London Frame / 05Chipz London Frame / 06Chipz London Frame / 07Chipz London Frame / 08Chipz London Frame / 09Chipz London
Next on the roll