All Basic - Fashion Project

Case file / Selected workFashion

FashionVideoSportswear

01Behind the frame

Creative premise

A visual content project for All Basic, a local fashion brand, created around two distinct collections: the Summer Collection and the Sportswear Line. The project focused on creating dynamic video content that captures the look, movement, and character of each collection.

01 / Challenge

Create two different visual directions that reflect the identity of each collection while keeping the overall content cohesive and fashion-focused.

02 / Approach

The project included two separate video shoots, each built around its own collection. The Summer Collection focused on a lighter, seasonal feel, while the Sportswear Line brought a more energetic and movement-driven approach. Both shoots focused on styling, framing, movement, and pacing, followed by video editing.

03 / Outcome

Two edited fashion videos showcasing All Basic's Summer and Sportswear collections, giving each line its own visual character while maintaining a consistent brand presence.

02THE WAY I SEE IT

BEFORE THE FINAL FRAME

Every frame.
A purpose of its own.

03 IN MOTION

WHEN A FRAME NEEDS MORE THAN A MOMENT

Movement changes how a story feels. Camera work, timing, sound, and editing come together to give every project its own pace from campaign videos to fashion, product, and short-form content.

Reel 01
Cut from the reelAll Basic
Reel 02
Cut from the reelAll Basic
Reel 03
Cut from the reelAll Basic
Reel 04
Cut from the reelAll Basic

Next on the roll

COCS

Open the next frame

A visual content project for All Basic, a local fashion brand, created around two distinct collections: the Summer Collection and the Sportswear Line. The project focused on creating dynamic video content that captures the look, movement, and character of each collection.

Every frame.A purpose of its own.

WHEN A FRAME NEEDS MORE THAN A MOMENT

COCS

A visual content project for All Basic, a local fashion brand, created around two distinct collections: the Summer Collection and the Sportswear Line. The project focused on creating dynamic video content that captures the look, movement, and character of each collection.

Every frame.A purpose of its own.

WHEN A FRAME NEEDS MORE THAN A MOMENT

COCS

Every frame.
A purpose of its own.

Every frame.
A purpose of its own.