Build a clear visual direction before the shoot and translate it consistently across both photography and video. The content needed to reflect the brand's fashion identity while maintaining a strong and cohesive look across different formats.
Creative premise
Build a clear visual direction before the shoot and translate it consistently across both photography and video. The content needed to reflect the brand's fashion identity while maintaining a strong and cohesive look across different formats.
The project started with a detailed shooting plan and moodboard to establish the creative direction, references, styling, compositions, and overall mood. The shoot then combined fashion photography and video, followed by photo retouching and video editing to bring the visual direction together.
A complete set of fashion photography and video content, supported by clear pre-production direction and cohesive post-production, creating a strong visual representation of the COCS brand.
BEFORE THE FINAL FRAME
Movement changes how a story feels. Camera work, timing, sound, and editing come together to give every project its own pace from campaign videos to fashion, product, and short-form content.