Translate NUMEN's unique image and positioning into visuals that go beyond traditional product photography. The focus was on presenting each piece as a design object while creating enough variety for the brand's website, lookbook, and digital content.
01Behind the frame
Creative premise
A large-scale visual production for NUMEN, a design-led brand where fashion, art, and décor come together. The project covered multiple content formats, creating a complete visual world around the brand and its distinctive pieces.
The production began with a detailed moodboard and visual planning to define the overall direction. The shoot included campaign photography, video, website product photography, and lookbook content across multiple setups. Retouching and video editing were then used to maintain one cohesive visual language throughout the project.
A complete visual library for NUMEN, from campaign imagery and video content to polished website shots and a full lookbook-all built around a consistent direction that reflects the brand's distinctive identity and positioning.
02THE WAY I SEE IT
BEFORE THE FINAL FRAME
Every frame.
A purpose of its own.
03THE EYE / PHOTO
180 WORDS WORTH FRAMES
Gesture, composition, and light carry the story. From the cinematic blur of a perfect 180-degree shutter to the razor-sharp sweet spot of f/8.
Frame / 01NUMEN Frame / 02NUMEN Frame / 03NUMEN Frame / 04NUMEN Frame / 05NUMEN Frame / 06NUMEN Frame / 07NUMEN Frame / 08NUMEN Frame / 09NUMEN Frame / 10NUMEN Frame / 11NUMEN
04 IN MOTION
WHEN A FRAME NEEDS MORE THAN A MOMENT
Movement changes how a story feels. Camera work, timing, sound, and editing come together to give every project its own pace from campaign videos to fashion, product, and short-form content.
- Reel 01Cut from the reelNUMEN
- Reel 02Cut from the reelNUMEN
Next on the roll