Turn a functional car accessory into the focus of a creative campaign. The aim was to showcase the mats in a way that feels bold and visually interesting while still keeping the product and its details clear.
01Behind the frame
Creative premise
A concept-driven photography project for Nefra, a car mat brand, built around a desert setting. The shoot took the product outside its usual automotive environment to create a stronger and more distinctive visual story.
The concept was developed around the desert, using its raw textures, open space, and natural surroundings as part of the visual direction. The photography played with composition and product placement to create striking frames that gave the mats a different visual presence.
A distinctive set of campaign images that presents Nefra beyond traditional car accessory photography, giving the brand a stronger and more memorable visual identity.
02THE WAY I SEE IT
BEFORE THE FINAL FRAME
Every frame.
A purpose of its own.
03THE EYE / PHOTO
180 WORDS WORTH FRAMES
Gesture, composition, and light carry the story. From the cinematic blur of a perfect 180-degree shutter to the razor-sharp sweet spot of f/8.
Frame / 01Nefra Frame / 02Nefra Frame / 03Nefra Frame / 04Nefra Frame / 05Nefra Frame / 06Nefra Frame / 07Nefra
Next on the roll